Benefit Cosmetics reached out to us for the launch of their new Roller Liner Matte Liquid Eyeliner, with the campaign concept “Break Up With Your Old Liner.” We (Sagmeister & Walsh) created a series of images for social media around the idea of women breaking up with their old liquid eyeliners for something more reliable that doesn't smudge:
Roller Liner Matte.
Creative Direction, Copywriting, Jessica Walsh
Design & Copywriting, Rachel Denti, Gabriela Namie, Angela Iannarelli.
Production, Erica Grubman
Photography, Sarah Hopp
Set Design & Prop Design, Arielle Casale
Wardrobe, Erica Grubman, Arielle Casale
Type Design, Heejae Kim
Retouching, Matteo Giuseppe Pani, Daniel Plateado