This campaign is all about treating yourself nice, even during tax season. Inspired by ASMR videos, affirmations, and chill meditation visualizers. We thought it would be cool to imagine doing your taxes from relaxing spaces: spas, gardens, a comfy cat palace.
BUCK
Group Creative Director: Daniel Oeffinger
Executive Producers: Joe Nash, Russell Greene
Creative Director: Chris Palazzo
Associate Creative Director: Joyce N. Ho
Senior Art Director: Emily Simms
Head of Production: Kevin Hall
Producer: Tess Sitzmann
Associate Producer: Dara Ó Cairbre
Creative Strategy Director: Marla Moore
Brand Strategist: Cole Hammack
Group Creative Director: Daniel Oeffinger
Executive Producers: Joe Nash, Russell Greene
Creative Director: Chris Palazzo
Associate Creative Director: Joyce N. Ho
Senior Art Director: Emily Simms
Head of Production: Kevin Hall
Producer: Tess Sitzmann
Associate Producer: Dara Ó Cairbre
Creative Strategy Director: Marla Moore
Brand Strategist: Cole Hammack
Creative Development
Emily Simms, Hannah Sun, Joyce N. Ho, Liron Eldar-Ashkenazi, Patrick Sluiter, Zuheng Yin
Emily Simms, Hannah Sun, Joyce N. Ho, Liron Eldar-Ashkenazi, Patrick Sluiter, Zuheng Yin
Design
2D Design: Haeri Cho, Hannah Sun, Tina Smith, Twisha Patni
3D Design: Auron Luxe, Chris Phillips, Diego Diapolo, Hannah Sun, Marcio Flausino, Patrick Sluiter
2D Design: Haeri Cho, Hannah Sun, Tina Smith, Twisha Patni
3D Design: Auron Luxe, Chris Phillips, Diego Diapolo, Hannah Sun, Marcio Flausino, Patrick Sluiter
Animation
CG Leads: Chris Phillips, Chris Ribar
2D Animation Lead: David Hobizal
2D Animation: Hannah Sun, Paola Chen Li
3D Animation: Auron Luxe, Chris Phillips, Chris Ribar, Diego Diapolo, Emiko Inskeep, Hannah Sun, Hogan Williams, Marcio Flausino, Patrick Sluiter, Philipp Pavlov
CG Leads: Chris Phillips, Chris Ribar
2D Animation Lead: David Hobizal
2D Animation: Hannah Sun, Paola Chen Li
3D Animation: Auron Luxe, Chris Phillips, Chris Ribar, Diego Diapolo, Emiko Inskeep, Hannah Sun, Hogan Williams, Marcio Flausino, Patrick Sluiter, Philipp Pavlov
Storyboard
Tucker Klein
Tucker Klein
VFX & Compositing
VFX Supervisor: Chris Ribar
Compositing: Rachel Keyte
Previs: Zuheng Yin
VFX Supervisor: Chris Ribar
Compositing: Rachel Keyte
Previs: Zuheng Yin
Editorial
Editors: Audrey McHale, Talia Mazzarella
Editors: Audrey McHale, Talia Mazzarella
Live Action
Head of Production, Live Action: Trish Rigby
Line Producer: Kyle McGuiness
Director: Emily Simms
Director of Photography: Kevin Hayden
Production Designer: Arielle Casale
Floral Designer: Jennifer Huynh
Art Department: Erin Lynn Welsh, Julia Rose
Head of Production, Live Action: Trish Rigby
Line Producer: Kyle McGuiness
Director: Emily Simms
Director of Photography: Kevin Hayden
Production Designer: Arielle Casale
Floral Designer: Jennifer Huynh
Art Department: Erin Lynn Welsh, Julia Rose
Sound
Music Studio: Antfood
Sound Designer: Ambrose Yu
Music Studio: Antfood
Sound Designer: Ambrose Yu
Color
Colorist: Elliott Powell
Colorist: Elliott Powell
Cash App
Creative Director: Allison Supron
Creative Producer: Adeana Saint-Hilaire
Principal Copywriter: Chad Johnson
3D Designer: Danny Jones
Art Director: Erica Bech
Creative Director: Allison Supron
Creative Producer: Adeana Saint-Hilaire
Principal Copywriter: Chad Johnson
3D Designer: Danny Jones
Art Director: Erica Bech