This campaign is all about treating yourself nice, even during tax season. Inspired by ASMR videos, affirmations, and chill meditation visualizers. We thought it would be cool to imagine doing your taxes from relaxing spaces: spas, gardens, a comfy cat palace.
Buck
Group Creative Director Daniel Oeffinger Executive Producer Joe Nash, Russell Greene Creative Director Chris Palazzo Associate Creative Director Joyce N. Ho Senior Art Director Emily Simms Head of Production Kevin Hall Producer Tess Sitzmann Associate Producer Dara Ó Cairbre Creative Strategy Director Marla Moore Brand Strategist Cole Hammack Creative Development Emily Simms, Hannah Sun, Joyce N. Ho, Liron Eldar-Ashkenazi, Patrick Sluiter, Zuheng Yin CG Lead Chris Phillips, Chris Ribar 2D Animation Lead David Hobizal Storyboard Tucker Klein 2D Design Haeri Cho, Hannah Sun, Tina Smith, Twisha Patni 3D Design Auron Luxe, Chris Phillips, Diego Diapolo, Hannah Sun, Marcio Flausino, Patrick Sluiter VFX Supervisor Chris Ribar Compositing Rachel Keyte Previs Zuheng Yin 3D Animation Auron Luxe, Chris Phillips, Chris Ribar, Diego Diapolo, Emiko Inskeep, Hannah Sun, Hogan Williams, Marcio Flausino, Patrick Sluiter Philipp, Pavlov 2D Animation Hannah Sun, Paola Chen Li, Edit Audrey McHale, Talia Mazzarella
Live Action
Head of Production Live Action Trish Rigby Line Producer Kyle McGuiness Director Emily Simms Director of Photography Kevin Hayden Production Designer Arielle Casale Floral Designer Jennifer Huynh Art Department Erin Lynn Welsh, Julia Rose
Sound
Music Studio Antfood Sound Designer Ambrose Yu
Color
Colorist Elliott Powell
Cash App
Creative Director Allison Supron Creative Producer Adeana Saint-Hilaire Principal Copywriter Chad Johnson 3D Designer Danny Jones Art Director Erica Bech