Fable & Mane is a modern hair wellness brand of conscious and potent plant based products, inspired by Indian beauty secrets. The family owned business shares generation old beauty secrets passed down from matriarchs and fables, creating products that awaken the lion within each of us to create beautiful healthy manes. Fable & Mane came to us to create images that tell a story. We created three images utilizing photography, art direction and copywriting to convey the deep narrative behind each of the brand’s products.
Client, Fable & Mane
Creative Direction, Jessica Walsh
Produced, Gosbinda Vizarretea
Design & Art Direction, Arielle Casale & Sarah Hopp
Copywriting, Stephanie Halovanic
Photography, Sarah Hopp
Set & Prop Design, Arielle Casale
Plants By Wife
Initial Sketches