Fable & Mane

Fable & Mane is a modern hair wellness brand of conscious and potent plant based products, inspired by Indian beauty secrets. The family owned business shares generation old beauty secrets passed down from matriarchs and fables, creating products that awaken the lion within each of us to create beautiful healthy manes. Fable & Mane came to us to create images that tell a story. We created three images utilizing photography, art direction and copywriting to convey the deep narrative behind each of the brand’s products.
Client
Fable & Mane
Creative Direction
Jessica Walsh
Produced
Gosbinda Vizarretea
Design & Art Direction
Arielle Casale, Sarah Hopp
Copywriting
Stephanie Halovanic
Photography
Sarah Hopp
Set & Prop Design
Arielle Casale
Plants
By Wife
Initial Sketches
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