How do you convey expertise?
How do you communicate security?
How do you signal innovation?
How do you make someone feel trust?
Our collaboration with J.P. Morgan Payments found us seeking answers to these fundamental questions. The challenge was not just communicating these sentiments through language but discovering a way to evoke these feelings in every aspect of our strategy and expression in a way that’s distinct and enduring.
My challenge was to create a distinctive photographic direction that would live harmoniously within the expression system. This initial shoot created a foundation for the full JP Morgan Payment library and continues to drive the brand's photography across markets and touchpoints.
Photographer
Kyle Johnson
Kyle Johnson
Group Creative Director
Camille Chu
Camille Chu
Executive Producer
Russell Greene
Russell Greene
Creative Director
Dan Gregoras
Dan Gregoras
Associate Creative Director
Kevin Brainard
Kevin Brainard
Senior Bidding Producer
Mackenzie Kuzman
Mackenzie Kuzman
Producers
Avery Wright, Alex Decaneas, Hyun Jung Kim, Elizabeth Abrams, Jess Pierik
Avery Wright, Alex Decaneas, Hyun Jung Kim, Elizabeth Abrams, Jess Pierik
Associate Producers
Khadim Dieng, Dani Ortega
Khadim Dieng, Dani Ortega
Lead Strategist
Tina Surelia
Tina Surelia
Strategy Directors
Marla Moore, Cole Hammack
Marla Moore, Cole Hammack
Copy Director
David Evans
David Evans
Senior Art Directors
Mary Kate Henry, Arielle Casale
Mary Kate Henry, Arielle Casale
Art Director
Nikko Gary
Nikko Gary
Strategist
Madison Caprara
Madison Caprara
Copywriters
Charlie Short, Emma Howcroft, Luca Rojas, Audrey Kang, Brooke Kessler, Camille Safadi
Charlie Short, Emma Howcroft, Luca Rojas, Audrey Kang, Brooke Kessler, Camille Safadi
Storyboard Artist
Max Forward
Max Forward
Designers
Danni Xi, Simon Rönnerdag, Codie Chang, Kate Wu, Lorena Manhães, Kenni Huang, Emilia Tonello, Julie Alter, Heewon Kim, Noel Nuñez-Caba, Jose Flores, Victoria Kociman
Danni Xi, Simon Rönnerdag, Codie Chang, Kate Wu, Lorena Manhães, Kenni Huang, Emilia Tonello, Julie Alter, Heewon Kim, Noel Nuñez-Caba, Jose Flores, Victoria Kociman
2D Animators
Sean Merk, Ryoko Kondo, Hannah Sun, Tinghe Yang
Sean Merk, Ryoko Kondo, Hannah Sun, Tinghe Yang
3D Animators
Michael Russo, Gabriel Barbosa, Richard Dixon, Ryan Musselman
Michael Russo, Gabriel Barbosa, Richard Dixon, Ryan Musselman
Editor
Billy Kostka
Billy Kostka
Assistant Editor
Jonathan Weisburst
Jonathan Weisburst