Together we chronicle the epic journey of navigating New York’s real estate market transformed into charming Renaissance-style paintings. BUCK partnered with StreetEasy and Mother New York to illustrate the beauty, drama, and relief when you find the perfect studio space, get pre-approval for your dream apartment, or land in the neighborhood that finally feels like home. The result is a collection of hand-painted, modern masterpieces that are quintessentially New York.
We took modern scenes many New Yorkers know too well — rush hour on the subway, crossing the river on a ferry, a co-op board gathering over a bagel breakfast — and illustrated them in a Renaissance painting style.
We couldn’t make classic New York scenes without including some Easter eggs. It was one of the most enjoyable aspects of this journey to dream up and draw the subtle nods that only locals peering at the ad from their subway seats would catch.
Look closely to see a seagull flying away with someone’s cronut, the peculiar pets on the subway, and New York’s beloved Flaco the owl (too soon?). We can’t forget the local legend who balances the impossible on his head as he bikes around town. These hidden gems add a touch of local charm to the campaign.
BUCK
Group Creative Director: Thomas Schmid
Executive Producer: Kitty Dillard
Associate Creative Director: Daniel Pernikoff
Senior Producers: Andre Araujo, Alexi Yeldezian
Production Coordinator: Jennifer Blackwell
Art Director: Arielle Casale
Executive Producer: Kitty Dillard
Associate Creative Director: Daniel Pernikoff
Senior Producers: Andre Araujo, Alexi Yeldezian
Production Coordinator: Jennifer Blackwell
Art Director: Arielle Casale
Concept Art
Dae-Han Yi, Rich Kelly, Zoe Van Dijk, Devin Korwin, Hardy Fowler, Daniel Valaisis, Greg Yagolnitzer, Rafael Bessa
Dae-Han Yi, Rich Kelly, Zoe Van Dijk, Devin Korwin, Hardy Fowler, Daniel Valaisis, Greg Yagolnitzer, Rafael Bessa
Technical Direction & Animation
Technical Director: Nathan Shipley
2D Animation: Daniel Pernikoff, Kyle Snider, Patrick Knip, Mieka Jewett
Technical Director: Nathan Shipley
2D Animation: Daniel Pernikoff, Kyle Snider, Patrick Knip, Mieka Jewett
Editorial
Editor: Cameron Kelly
Editor: Cameron Kelly
Agency
Creative Directors: Dave Tomkins, Martin Baker
Head of Production: Travis Quinn
Copywriter: Hannah Campbell
Producer: Joy Adler-Kerekes
Creative Directors: Dave Tomkins, Martin Baker
Head of Production: Travis Quinn
Copywriter: Hannah Campbell
Producer: Joy Adler-Kerekes
