Dogs are like humans except way, way better. So why shouldn't they be able to eat fresh, real food just like humans? That's where Pet Plate comes in, delivering top quality, chef-crafted dog food straight to your door, made with fresh ingredients in a human-grade kitchen. They wanted to show the world that they are a fresh, human quality dog food with a good sense of humor. Following the branding project at &Walsh, these images were made to support the case study.
Creative Direction & Copywriting, Jessica Walsh
Lead Design, Gabriela Namie & Ryan Haskins
Illustration, Gabriela Namie, Zak Tebbal, Daniel Brokstad
Design, Soomin Jung, Matt Roop, Katyayani Singh
Photography, Sarah Hopp
Prop Styling & Dog Wrangling, Arielle Casale
Production, Erica Grubman