We created a colorful and vibrant campaign to announce the new partnership between the beloved NYC boutique, Story, and their expansion as a 'shop in shop' across the country within Macy's department stores. Famous for their innovative visual merchandising, we brought the inventory to life with whimsy and imagination.
![](https://cdn.myportfolio.com/88dcfd5dcd420018d29d4d1be7fa7336/d19b047e-a293-46f4-8de6-f67be0c050f7_rw_1920.jpg?h=f1fe5113ad4a79d088ac947e0d3255ab)
![](https://cdn.myportfolio.com/88dcfd5dcd420018d29d4d1be7fa7336/0837366c-cc2f-49f9-9a05-591cf32d172d_rw_3840.jpg?h=6b0f76251db65b7c1be7ccb969b8e606)
![](https://cdn.myportfolio.com/88dcfd5dcd420018d29d4d1be7fa7336/0ae1a5c2-cdce-466c-bd81-ecddb3b22864_rw_3840.jpg?h=2e0c78d4069fc5c1b50d3be79037fafa)
![](https://cdn.myportfolio.com/88dcfd5dcd420018d29d4d1be7fa7336/7fd63ac1-f4d2-4069-bc94-ed8da7cd05a1_rw_3840.jpg?h=d9923b521a589ef59c19ee2b96d69407)
![](https://cdn.myportfolio.com/88dcfd5dcd420018d29d4d1be7fa7336/410ec0c4-2a36-4ae6-bc66-efcc2caf33c2_rw_3840.jpg?h=1703c963e2c3f6481c3fdc91eba57b8e)
![](https://cdn.myportfolio.com/88dcfd5dcd420018d29d4d1be7fa7336/4b166f82-3ec9-4950-bc15-e85279d04407_rw_3840.jpg?h=d2507d8789766a1e06fb0913f01abad7)
![](https://cdn.myportfolio.com/88dcfd5dcd420018d29d4d1be7fa7336/e83c7583-9bd0-463a-a44a-bd0ce02c6e5e_rw_1920.jpg?h=1bc98ae421182d4db9551958a96cd6d8)
![](https://cdn.myportfolio.com/88dcfd5dcd420018d29d4d1be7fa7336/4373187c-e8a2-4e1e-847a-c9ee243d32b0_rw_3840.jpg?h=ebd4efa4d9ff9f443a14dc497b6ad52e)
![](https://cdn.myportfolio.com/88dcfd5dcd420018d29d4d1be7fa7336/a0f84e60-ad5d-407e-b5f0-34179c3fb344_rw_3840.jpg?h=61285435d770b6454adf71a184865d4b)
![](https://cdn.myportfolio.com/88dcfd5dcd420018d29d4d1be7fa7336/6fdb450c-c05f-4a1b-becb-63de43f32782_rw_3840.jpg?h=81a88105012fa992fb958e7deab63b2b)
Creative Direction, Jessica Walsh
Production, Allison Raich
Design Rachel Denti, Kat Singh, Arielle Casale, SarahHopp
Set Design & Styling, Arielle Casale
Photography, Sarah Hopp