We created a colorful and vibrant campaign to announce the new partnership between the beloved NYC boutique, Story, and their expansion as a 'shop in shop' across the country within Macy's department stores. Famous for their innovative visual merchandising, we explored monochromatic sets featuring collections of merchandise.
Creative Direction, Jessica Walsh
Production, Allison Raich
Design Rachel Denti, Kat Singh
Set Design & Prop Styling, Arielle Casale
Photography, Sarah Hopp