We created a colorful and vibrant campaign to announce the new partnership between the beloved NYC boutique, Story, and their expansion as a 'shop in shop' across the country within Macy's department stores. Famous for their innovative visual merchandising, we brought the inventory to life with whimsy and imagination.
Creative Direction, Jessica Walsh
Production, Allison Raich
Design Rachel Denti, Kat Singh, Arielle Casale, SarahHopp
Set Design & Styling, Arielle Casale
Photography, Sarah Hopp