The Tag is a bracelet designed by Francesca Amfitheatrof, a renowned designer in the luxury jewelry market. & Walsh created the strategy, brand identity, illustrations, copywriting & packaging design for the launch of the brand.
![](https://cdn.myportfolio.com/88dcfd5dcd420018d29d4d1be7fa7336/0f96bdbb-048a-4b01-86cf-0522e9a6ad2d_rw_3840.jpg?h=5c394bf245945fc37e9ed9abe37bde27)
![](https://cdn.myportfolio.com/88dcfd5dcd420018d29d4d1be7fa7336/5b088c93-c069-4258-8098-487d34976ac9_rw_3840.jpg?h=3a02367f11839db8b2c5483a2ad44f7d)
![](https://cdn.myportfolio.com/88dcfd5dcd420018d29d4d1be7fa7336/990ef91e-f6fa-4618-b9f2-bcd4759517f4_rw_3840.jpg?h=7bcb8bdb76d7282e081da92c5f792eef)
![](https://cdn.myportfolio.com/88dcfd5dcd420018d29d4d1be7fa7336/faaada25-6a54-4917-8548-9dfe27abe1a7_rw_3840.jpg?h=6d71b32ea2e0f5949dd51200b0ca415d)
![](https://cdn.myportfolio.com/88dcfd5dcd420018d29d4d1be7fa7336/e8ee80a3-6668-46ae-9e38-2eb8051c76d2_rw_1920.jpg?h=414f59588b6cbc7f09c71feeeec311a3)
Creative Direction, Copywriting, Jessica Walsh
Brand Strategy, Copywriting, Lauren Walsh
Production, Stephanie Halovanic, Gosbinda Vizarretea
Lead Design, Matthew Roop, Daniel Brokstad
Design, Sanchit Sawaria
Photography Sarah Hopp
Styling, Arielle Casale