The path to wellness looks different for everyone. Working with Thorne, we spotlight investing in health and wellness for every age and stage in this short film and integrated campaign.
The campaign features Karlie Kloss, international entrepreneur, investor, model, and longtime fan of Thorne. Kloss is just one example, showing there are a million ways to wellness.
This is an emotive, story-driven campaign highlighting the diversity of Thorne customers and the importance of personalization of health and wellness journeys. The campaign features a 60-second hero film and three persona-focused films highlighting individual goals and differing paths.
BUCK
Chief Design Officer: Ben Langsfeld
Group Creative Director: Daniel Oeffinger
Executive Producer: Kim Stephens
Head of Production, Live Action: Trish Rigby
Creative Director: Dan Gregoras
Associate Creative Director: Mollie Ableman
Senior Art Director: Arielle Casale
Senior Producers: Alex Decaneas, Rusty Van Riper
Associate Producers: Dani Ortega, Elizabeth Abrams
Production Coordinator: Jacklyn Reid Hemmings
Chief Design Officer: Ben Langsfeld
Group Creative Director: Daniel Oeffinger
Executive Producer: Kim Stephens
Head of Production, Live Action: Trish Rigby
Creative Director: Dan Gregoras
Associate Creative Director: Mollie Ableman
Senior Art Director: Arielle Casale
Senior Producers: Alex Decaneas, Rusty Van Riper
Associate Producers: Dani Ortega, Elizabeth Abrams
Production Coordinator: Jacklyn Reid Hemmings
Strategy & Writing
Strategy Lead: Tina Surelia
Brand Strategist: Asia Hunt
Copywriters: Tyree Harris, Brooke Kessler
Strategy Lead: Tina Surelia
Brand Strategist: Asia Hunt
Copywriters: Tyree Harris, Brooke Kessler
Storyboard
Rodney Lambright
Rodney Lambright
Design
Designers: Nikko Gary, Lucas Ramos
Designers: Nikko Gary, Lucas Ramos
2D Animation
Animator: Meitar Almog
Animator: Meitar Almog
Post Production
Head of Post: Jose Fuentes
Senior Editors: Dave Conte, Cameron Kelly, Loren Christiansen
Compositing: Christian Mangual
Head of Post: Jose Fuentes
Senior Editors: Dave Conte, Cameron Kelly, Loren Christiansen
Compositing: Christian Mangual
Special Thanks
Monica Lynn, Luke Proctor, Mark Groeschner, Hyun Jung Kim, Marla Moore, Mercy Lomelin, Logan O'Brien, Colin Graham, Kenni Huang, Noel Nunez-Caba, Donna Dennison, Matty Deans, Victor Torres, Brian Dieck, Owen Campbell, Nick Rubino Bradway, Brooks Tomlinson
Monica Lynn, Luke Proctor, Mark Groeschner, Hyun Jung Kim, Marla Moore, Mercy Lomelin, Logan O'Brien, Colin Graham, Kenni Huang, Noel Nunez-Caba, Donna Dennison, Matty Deans, Victor Torres, Brian Dieck, Owen Campbell, Nick Rubino Bradway, Brooks Tomlinson
Live Action
Line Producer: Micah Ross
Director: Shern Sharma
Director of Photography: Anna Franquesa Solano
Photography: Pepe Molina
Line Producer: Micah Ross
Director: Shern Sharma
Director of Photography: Anna Franquesa Solano
Photography: Pepe Molina
Sound
Music Studio: DLA
Composer: Daniel Lidchi
Producer: Juliette Petersen
Music Studio: DLA
Composer: Daniel Lidchi
Producer: Juliette Petersen
Color
Color Studio: Assembly
Senior Vice President: Tara Holmes
Colorist: Maria Carretero
Supervising Senior Producer: Katie Andrews
Color Studio: Assembly
Senior Vice President: Tara Holmes
Colorist: Maria Carretero
Supervising Senior Producer: Katie Andrews
Client – Thorne
VP, Brand Marketing: Jessica Cokins
VP, PR & Communications: Tamarah Strauss
VP, Brand & Creative: Jerod Gibson
Director, Partnerships & Influencer Marketing: Sam Brick
Senior Multimedia Producer: Bryan Campbell
VP, Brand Marketing: Jessica Cokins
VP, PR & Communications: Tamarah Strauss
VP, Brand & Creative: Jerod Gibson
Director, Partnerships & Influencer Marketing: Sam Brick
Senior Multimedia Producer: Bryan Campbell